Fujian newscast is the first in the country to achieve long time live news, weather scene straight provincial stations. Fujian newscast relying on China Radio International, over 60 foreign correspondent and "China Broadcasting Union," the Xinhua News Agency, "China's provincial newscasts broadcast network" and "provincial radio news broadcast network" of more than 200 news site even line, so that the news and the occurrence synchronized. Because of the timeliness of news programs and authenticity, Fujian newscast innovative programs affecting civil servants concerned about the current depth, institutions and commercial enterprises elite personnel to become influential people loved broadcasting. Program authority, immediacy, authenticity, so the program worth more trustworthy listen to the news audience predominantly male consumers more spending power to highlight personalized, attention Strait life, culture and people's livelihood, to consumers is not the same breath